A Hidden Secret That Has Nothing To Do With The Stuff You Know….

Hey there,

You know … it’s been recent that I’ve had a slight inner struggle.

A month back, one of my friends Phil has asked me to do a new business with him in an entirely new field. Something that’s risky but well worth it for the potential rewards.

I was so excited to jump right in. And that’s what I did without even looking back.

It was only once I looked back for a second… that’s when the pain began.

I asked myself “Should I have gone into this?” “Shouldn’t I have considered the options before?”

…. but I realized it was too late and this was no time for any hesitation.

Have you ever had a thought that plagued you for a day or more, causing you to not take action?

Yes, emotions can control you if you let them. It hit me this time, I’ll fully admit it.

One of the most important ingredients to success is not the tricks and strategies, but the mindset….

If you have the correct mindset, things naturally fall into place.

I remember it was only after I got a powerful mindset for success that my profits simply skyrocketed. I don’t care if that was Adwords
or blogs.

Wanna know my secret now?

Well, I actually have a few, but one of them happens to be spending at least 5-10 minutes a day in quiet meditation.

Heck, I even think of better AdWords ads in that time!

Get the correct mindset and you’ll succeed… seriously.

Get the wrong mindset and fail – no matter how many “weapons” I give you.

Hope this was a tip you’ll use,

Will

Summer Breezes And New Waves

Hey,

I’ve been out in my family’s backyard here BBQ-ing all last night.
If you didn’t know, it was Labor Day weekend here in the States ….

… as it passes, it signifies the end of summer for many. Kids going

back to school (grudgingly like my nephews!), leaves turning a shade
of yellow, and the heat waves are cooling.

Now, you do realize it’s now a rising time for us marketers?

Summer slump is officially over!

You’ll notice for most industries, a new wave of buying comes right
at this time and it gets higher and higher and peaks all the way
towards Christmas.

New trends surface … I mean just look at how prominent this is
in the fashion industry. If you haven’t guessed it already…. yes,
now is the time to create a few campaigns on those fashion items
that are hot.

If you are part of a CPA network, just ask your affiliate manager to
recommend some. Usually the bigger ones keep these around. Promote
them now … golden opportunity.

I’ll let you connect the dots. Just use what you’ve learned from my
method and you’ll see what I mean.

Just wanted to touch base and let you know a glimpse of what I’m up
to

Talk later,

Will

A Question of the Zzzzzzzzz’s

I’m sure you’ve probably asked yourself this question. If you haven’t,
once you get relatively successful, you begin asking it….

“How can I save more time during the day for more productive things?”

Time that can be put into making more money, hobbies, spending time
with family, or growing the long-term impact of your business.

On average, we “waste” anywhere from 6 to 9 hours a day sleeping.

I slept 8 hours a day on average before, taking it as the norm…
but I started asking myself if that can be cut back just a wee bit
yet still remain healthy.

This took years later to slowly find my own answers.

It really wasn’t as simple as drink lots of coffee, force yourself
to stay up more, and feel like crap at other “low” times.

Those things only SEEMED to save me time. I realize in hindsight that
those things only made me less productive on average.

I was one of those “zombies” that American media portrays their people.

What’s an automatic method to start decreasing your sleep, yet retain
quality starting today?

Start biologically training your body to define “rise” and “fall”.

How do we do that?

Get sunlight in your eyes the moment you want to train your body to
wake up. It’s that powerful and with consistency, you’ll see this
make your entire productivity better.

I hope this one tip helps you tremendously.

Sincerely,

Will Halliburton

P.S. If you’re seriously interested in decreasing your sleep time
to 5-6 hours max, yet stay healthy and refreshed as if you got over
10 hours, read this free “sleep report” that radically shatters a
few sleep myths for you:

http://adwordskiller.com/recommends/powersleep.php

Beyond AdWords …. Leaning Back

Just the last two weeks, I took a vacation out of Los Angeles to my family’s home in the Northwest part of the United States…. great scenery, absolutely beautiful summers, a REAL treat and getaway from the hustles of city life!

I spent an entire day out at a nearby lake, fishing … it was my day off…..

It was a way to replenish my mental muscles.

We all get so caught up in the heat of things, whatever our revenue or business goals, that everyone forgets to take more time off.

So do yourself a massive favor this or next week and take one day, just one day off. Doing nothing but something you enjoy and REFLECT. You’ll see a lot of things that have been holding you back, in whatever endeavor you’re doing.

When things get so heavy … I remember a quote by Ross Perot … “Work and business are not that important”. Of course you and I know they are, but for one day… just leave it out of your mind.

I remember a long time back, while I was working at various affiliate marketing techniques and couldn’t figure out why something would not convert. I slammed my head everywhere …

It was that week that a colleague and I took our planned trip over to San Francisco for a seminar. It was those days that took my mind off and the answers hit me like waves without effort.

I went back and almost instantly, they did solve my original problem.

It’s been argued that these things occur because we all know the answers within ourselves (think about how much we learn everyday, reading, trial-and-error, etc)…. it’s just a matter of them coming out. If you know any elite athletes or lawyers or whoever is amazing in their field, you know they train super hard, but when it’s time to perform, they just trust their own skills (almost instinctual) to take them to new heights. Isn’t that funny and ironic?

This time, I hope it does the same for me. Try it out, whatever obstacles you currently have in life. You’ll surprise yourself at whatever new comes to fruit. Something, perhaps a solution, that was dormant in you.

Hidden Negative Keywords To Increase Your AdWords Income

Here’s a very useful tip for everyone…

Of my many campaigns, a lot of times I promote new medical devices as those tend to have zero competition and a super profit margin.

Let’s take an example that one of the keywords is “[X] cure” for a product that I was promoting.

I did some tracking and saw that the search terms coming in was from English rock band “The Cure” and it just happened that [X] was a lyric in one of their songs – I totally was unaware!

Lesson learned…. before setting off a campaign, make sure the keyword volume is not coming from bands or movies or pop culture cliches.

Another way you can notice this is seeing how the keyword will have a very low CTR for some reason despite you using all the AdWords Killer ad copy techniques.

You can avoid this issue using a couple ways…..

1. Do a search on your keyword and see if the keyword tools say “band” “lyrics” “movies” etc…

2. As a universal rule, I always include the negative campaign keywords: lyrics, music, song, movie, download

The only exception is when you are promoting media related products.

Otherwise, our ad copy techniques like “super relevance” will be pulling in insane CTRs of horrible traffic!!!!

At the end of the day, by filtering out the crap and these extra visitors, your conversion rate in affiliate marketing will skyrocket.

This is just another step in the process towards creating a healthy income with Google’s pay-per-click system.

How AdWords Conversion tracking is crucial now….

Today, I just did paid private consultation with one member James (real name omitted) about his campaigns.

He could not figure out why he was having so much trouble.

After turning on some stats, it hit me SMACK MIDDLE.

He did not track at all.

$800, $900, $10,000 rolls down your affiliate costs like that….

This is why I tell so many entry level affiliates to use conversion tracking.

Here’s a quick time… and I don’t care if you use landing pages or not. This costs nothing but 30 seconds of your time.

Go into your ad groups, make sure you click on “Customize Columns” and then turn on Quality Score, Conversion Number, and any other stats you feel will illuminate for you.

It’s a wise thing to start early …. and will save you a ton of headaches down the line.

I know I know… Some of you are thinking…. “Geez, I don’t need that” … be prepared for a rude awakening when changes come.

I personally go even a step further to track sales per time interval and commissions earned ROI…..

I hope that makes a good tip for you to start thinking.

Google Hates These Niches

Maybe……

They seem to get into a ton of trouble with Google’s ad policy and I’ve verified this over and over as an affiliate marketer.

Niches to be careful with:

- Data entry

-  Mp3 Downloads

- Satellite TV downloads

These have the few popular ones that seem to get a lot of attention… and many AdWords accounts are being shut down because of this….. Not a good thing.

Even if you’re an SEO, make sure the merchant that you promote is not hustling a scam. Becuase he will bring your reputation down with him….

Display URL for Quality Score

I came across a discussion recently about PPC affiliate marketing with my friend Darrell Merrick known as the AdWords Mad Scientist…

I’ve learned something about Display URL tricks…..

Let’s say I wanted to improve this following ad for the keyword “matrix trilogy dvd”:

Matrix Trilogy DVD
The ultimate collection
10 DVDs in one set.
BoxedDVDs.com

I can easily improve this by a minor tweak to the URL:

Matrix Trilogy DVD
The ultimate collection
10 DVDs in one set.
BoxedDVDs.com/Matrix

Obviously it highlights the keyword for the human eye better, upping that CTR. The second, less-recognized benefit is that it ups Quality Score slightly.

This is particularly useful if you’re catering to Google’s ad-landing congruence policy. Basically, the more you contour an ad to match the landing (whether your own or the merchant’s, the higher your Quality Score) and remember, this all builds account history.

Welcome to the official AdWords Killer blog

Just launched and ready to give out some killer tips off and on for all the PPC affiliate marketers!

AdWords Killer – The Cutting Edge PPC Tricks