I came across a discussion recently about PPC affiliate marketing with my friend Darrell Merrick known as the AdWords Mad Scientist…
I’ve learned something about Display URL tricks…..
Let’s say I wanted to improve this following ad for the keyword “matrix trilogy dvd”:
Matrix Trilogy DVD
The ultimate collection
10 DVDs in one set.
BoxedDVDs.com
I can easily improve this by a minor tweak to the URL:
Matrix Trilogy DVD
The ultimate collection
10 DVDs in one set.
BoxedDVDs.com/Matrix
Obviously it highlights the keyword for the human eye better, upping that CTR. The second, less-recognized benefit is that it ups Quality Score slightly.
This is particularly useful if you’re catering to Google’s ad-landing congruence policy. Basically, the more you contour an ad to match the landing (whether your own or the merchant’s, the higher your Quality Score) and remember, this all builds account history.
