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	<title>Comments for AdWords Killer Official Pay Per Click Blog</title>
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	<link>http://adwordskiller.wordpress.com</link>
	<description>Pay-Per-Click Marketing Methods By The Cutting-Edge, Renegade Authority</description>
	<lastBuildDate>Thu, 06 Dec 2007 06:49:24 +0000</lastBuildDate>
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		<title>Comment on A Hidden Secret That Has Nothing To Do With The Stuff You Know&#8230;. by Jabez</title>
		<link>http://adwordskiller.wordpress.com/2007/11/08/a-hidden-secret-that-has-nothing-to-do-with-the-stuff-you-know/#comment-31</link>
		<dc:creator>Jabez</dc:creator>
		<pubDate>Thu, 06 Dec 2007 06:49:24 +0000</pubDate>
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		<description>I meditate 20 minutes at the beginning and end of day, does wonders!</description>
		<content:encoded><![CDATA[<p>I meditate 20 minutes at the beginning and end of day, does wonders!</p>
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		<title>Comment on Display URL for Quality Score by Darrell Merrick</title>
		<link>http://adwordskiller.wordpress.com/2007/07/03/display-url-for-quality-score/#comment-26</link>
		<dc:creator>Darrell Merrick</dc:creator>
		<pubDate>Sat, 22 Sep 2007 17:51:11 +0000</pubDate>
		<guid isPermaLink="false">http://adwordskiller.wordpress.com/2007/07/03/display-url-for-quality-score/#comment-26</guid>
		<description>Hi Will,

Thanks for the &quot;shout out&quot; to me.
Great example of using display URL to boost CTR and Quality Score.

Most people don&#039;t realize you can just ad text after a &quot;/&quot; in the display URL.
Google is allowing you to put in text for a folder. But the folder doesn&#039;t even have to exist!

Also, this &quot;trick&quot; tends to improve conversions, if the display URL addition underscores what they&#039;re getting (or gives more detail)

You can have fun (and profit) with it, by trying different things that will fit in that space.

Such as:
BoxedDVDs.com/Matrix Mega Set

Okay, I&#039;ll have to refrain from giving a ton of examples. I&#039;ve spent an insane amount of time crafting ads for DVD sets, so I&#039;m tempted to go on and on!

Just know that there are a bunch of things you can try.
And display URL is an entire &quot;space&quot; to work with, that often gets ignored.</description>
		<content:encoded><![CDATA[<p>Hi Will,</p>
<p>Thanks for the &#8220;shout out&#8221; to me.<br />
Great example of using display URL to boost CTR and Quality Score.</p>
<p>Most people don&#8217;t realize you can just ad text after a &#8220;/&#8221; in the display URL.<br />
Google is allowing you to put in text for a folder. But the folder doesn&#8217;t even have to exist!</p>
<p>Also, this &#8220;trick&#8221; tends to improve conversions, if the display URL addition underscores what they&#8217;re getting (or gives more detail)</p>
<p>You can have fun (and profit) with it, by trying different things that will fit in that space.</p>
<p>Such as:<br />
BoxedDVDs.com/Matrix Mega Set</p>
<p>Okay, I&#8217;ll have to refrain from giving a ton of examples. I&#8217;ve spent an insane amount of time crafting ads for DVD sets, so I&#8217;m tempted to go on and on!</p>
<p>Just know that there are a bunch of things you can try.<br />
And display URL is an entire &#8220;space&#8221; to work with, that often gets ignored.</p>
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		<title>Comment on Welcome to the official AdWords Killer blog by Mr WordPress</title>
		<link>http://adwordskiller.wordpress.com/2007/07/03/hello-world/#comment-1</link>
		<dc:creator>Mr WordPress</dc:creator>
		<pubDate>Tue, 03 Jul 2007 06:48:18 +0000</pubDate>
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		<description>Hi, this is a comment.&lt;br /&gt;To delete a comment, just log in, and view the posts&#039; comments, there you will have the option to edit or delete them.</description>
		<content:encoded><![CDATA[<p>Hi, this is a comment.<br />To delete a comment, just log in, and view the posts&#8217; comments, there you will have the option to edit or delete them.</p>
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